MEET ASIA.

Asia is no stranger to nonprofit management and leadership, having devoted over 20 years to community driven organizations across the country. Hailing from Michigan, Asia first landed in San Antonio to pursue her Bachelor’s degree in Theatre at University of the Incarnate Word. It was in San Antonio that Asia found her two true loves: her husband Tony and the nonprofit sector, starting with Inner-City Games as Marketing Director.

Eager to pursue the careers of professional actors, Asia and Tony moved across the country to Minneapolis where she worked at Dollars for Scholars and where both were involved in the city’s thriving professional theatre community. Asia returned to San Antonio to continue pursuing a life of service and community change. Asia found a home at the city’s beloved Magik Children’s Theatre as an actor and the Marketing and Development Director.

Asia started work at the CE Group where she honed her management and production skills. As the Production Director, Asia produced live TV & award shows. Following her experience at CE, Asia was named the Director of Alumni and Advancement Relations at Our Lady of the Lake University where she managed all alumni programs, events, and donor relations. It was also during this time that Asia and Tony co-founded The Classic Theater of San Antonio out of a passion to expose the city to classic theatre at a professional level. To this day, The Classic remains a successful and pivotal part of San Antonio’s ever-growing theatre scene.

It wasn’t long before another pillar of the San Antonio theatre community took notice and sought out Asia to take over the reins. Known then as the San Pedro Playhouse, The Playhouse San Antonio would see a successful re-brand, booming growth (over 200%) in education program attendance, an operational budget that doubled and production quality that blossomed under the leadership of Asia as President & CEO.

Following her time at The Playhouse, Asia served as the Tricentennial Commission COO. During her time at the Tricentennial she helped build the 18 million dollar budget, create a master plan for the celebration, and worked with Arts & Culture to provide a robust public arts program.

Asia currently serves as the CEO of SA Youth, a nonprofit organization that strives to break the cycle of poverty through innovative educational programming for 5-24 year olds.

Recently, Asia has been offering her consulting services for non-profit and corporate professionals and organizations, including business coaching, individual development, public speaking, and event curation.